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Can't see this email? View in Your Browser MAGAZINE WEBINARS 2021 MEDIA KIT 2021 EDITORIAL CALENDAR Hi. Thank you for being a subscriber! Here is the July issue of Civil + Structural Engineer magazine featuring drones. Including articles about the the 2021 Engineering Drone Video of the Year winner, underground mobile mapping, intelligent transportation, and drone data for jobsite management.  VIEW NOW Missed the last issue? Read articles from June 2021  here .  ...

Four common problems AEC firms have in marketing and business development 1) They do not provide adequate training in marketing and selling - or if they do, the wrong person is assigned to do the teaching. Only 22% of firms provide marketing training to all employees, most often in the areas of proposal preparation, and CRM systems use. Just 14% of firms provide actual sales training.   2) Technical staff does not have the time for marketing and sales activities.  Utilization is the main performance metric tracked and emphasized.  3) Business development activities are not balanced with workload.  Firms "turn off" business development when they are busy with work, and don't turn it back on until it's too late - when leads and revenue have already dipped!  4) The organization is siloed and marketing operates as a separate "support" entity...

June 28th, 2021 issue of The Zweig Letter  ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ― The voice of reason for the AEC industry ― Download the PDF In this week's issue: "RSTLNE" for AEC firms Tom Godin Like Wheel of Fortune 's most strategic letters, there are aspects of AEC firm operations that nearly always merit attention. Read More ...